Marketing Made Simple: Practical Insights for Business in Kryvyi Rih

The session was conducted by Yuliia Maruniak — marketing consultant, co-founder of The Digital State agency, and lecturer of leading educational programs. She shared her practical experience working with businesses and modern approaches to building an effective marketing strategy.

The participants — entrepreneurs, business owners, community activists, and representatives of local government — reviewed marketing as a key driver of business development. According to the speaker, a marketing strategy should not be complex, but it must inspire, push out of the comfort zone, and lead to concrete results.

Special attention was paid to the role of the personal brand. Yuliia Maruniak emphasized that people choose people, and a strong personal brand builds trust and creates a “human face” for a business. At the same time, it requires systematic work, a clear understanding of one’s own values, and consistent communication.

During the training, participants also became acquainted with the key principles of business growth: attracting new customers, retaining existing ones, and the continuous presence of the brand in the information space. Separately, they discussed the importance of clear positioning, forming a brand promise, and establishing an emotional connection with the consumer.

The practical block was dedicated to the development of a marketing strategy and an action plan. Participants worked on defining business goals, the target audience, promotion channels, and communication tools. They also examined the customer journey — from the initial introduction to the brand to the formation of loyalty.

The Mini MBA “Action in Hope” program continues to bring together active representatives of business and communities to develop practical skills and create new opportunities for the growth of communities and entrepreneurship.

Press Service of the Patriarchal Foundation “Mudra Sprava”